The above video was posted in a blog about a recent customer service initiative at Dabble: Each person who purchased a ticket to an event received a personalized video from a staff member. Debbie, in our estimation, was the luckiest of all the ticket purchasers!
So how can you show great customer service and engender positive feelings toward your company like Dabble has done? We came up with three sure-fire strategies:
1. Don’t just dress like a unicorn - provide 15-minute neck massages while dressed like a unicorn.
2. For every item purchased, inform the customer that a unicorn has been adopted in his/her name and sent to a world-class unicorn refuge.
3. Free cupcakes.